Toolbox: Tips, Innovations and Solutions from Florida’s HHW Pros

DEP Can Tweet Your Events

  Since February, 2013, DEP has been tweeting HHW cooperative collection events in cooperation with the host counties (Alachua and Okaloosa) and the counties where the collections have been held. We usually tweet Monday, Thursday, Friday and Saturday for a Saturday event. Based on 3 events (Gilchrist, Nassau and Columbia) in which Kurt Seaburg’s team (Alachua County HHW) surveyed participants, between 10 and 15% of the participants surveyed heard about the events via Twitter. Our Press Office calls these results from the tweets "great." DEP has also tweeted collection events for Alachua, Leon and Pinellas County HHW collection events.

  This is DEP’s first use of Twitter to promote HHW collection events and it seems to have gone pretty well. And you can’t beat the price of a DEP event tweet - $0 (not counting DEP Press Office staff time of – maybe – 5, 10 minutes). DEP could help promote your collection events with a tweet similar to this one for a recent Pinellas County Home Chemical Collection event.

  Just give us event details (when and where is pretty much all we need) plus a link to any event information and a PDF of the event flyer. Our tweets, like everybody else’s tweets, can link to web sites and pictures to add that all important visual element to the tweet. Please send the event information to Mara Burger via email mara.burger@dep.state.fl.us a week or so prior to your event. Our Press Office will coordinate with your county’s press office or media group as needed.